Frequently asked questions about joining Realty HQ

Commission

Q: Is the flat 0.25% commission really sustainable for the brokerage?

A: Yes. The 0.25% fee covers brokerage operations that cost less to deliver than the traditional split implied. Realty HQ runs lean by design, no regional management layer, no franchise overhead, no marketing-fee carve-outs from agent splits. The brokerage's revenue scales with transaction count rather than with cap fights, which keeps the math honest in both directions.

Q: What's the catch?

A: There isn't a hidden one, but there are trade-offs. Realty HQ is broker-led, not brand-led: no national franchise marketing engine, no centrally-distributed leads. Agents generate their own production. The brokerage works for two profiles: established producers (12+ deals/year) and growth-track agents building toward that level via the Cornerstone Education program (structured coaching, CRM onboarding, defined development path). If your model depends on the brokerage handing you leads, Realty HQ is the wrong fit.

Q: Are there any ongoing fees beyond the 0.25%?

A: No. The 0.25% transaction fee is the only fee Realty HQ charges. There are no monthly fees, no desk fees, no marketing fees, no technology fees, no franchise fees, no annual renewals, and no premium tiers. The 0.25% is the same number at year one and year ten.

Q: Is there a cap structure?

A: No. Realty HQ doesn't use a cap structure. The 0.25% is calculated on every transaction at every price point with no annual ceiling. An agent who closes 5 deals pays the same percentage as an agent who closes 50.

Brokerage Operations

Q: How is Realty HQ different from KW, Real, eXp, Homie, Summit Sotheby's, or Windermere?

A: Most national franchise brokerages use traditional split structures (typically 60/40, 70/30, or 80/20) plus monthly fees, desk fees, and franchise overhead. Cloud-based brokerages tend to use cap structures with built-in franchise costs. Flat-fee alternatives operate similarly to Realty HQ structurally. For established producers running 12+ deals a year, the take-home math at Realty HQ is meaningfully better than at any traditional split brokerage and is competitive with flat-fee alternatives. The differentiator across all of them is the depth of direct broker access and personalized training rather than the headline percentage or the franchise name. The right way to compare is to run your own production numbers against your current setup.

Q: Do you provide leads?

A: No. Realty HQ doesn't run a centralized lead-generation program for agents. The brokerage's economics work because the brokerage doesn't carry the cost of producing leads. Agents at Realty HQ generate their own production through past clients, sphere of influence, paid advertising, geographic farming, niche specialization, or whatever channels fit their business model.

Q: Do you have a recruiting referral program?

A: Yes. Agents who refer a producing agent to Realty HQ receive a referral acknowledgment per the brokerage's standing referral terms. Specifics are discussed in person. The intent is to recognize the introduction without distorting incentives toward over-recruiting low-fit candidates.

Q: Is there office space?

A: Yes. Realty HQ operates out of an office at 406 W South Jordan Parkway, Suite 640, South Jordan, UT 84095. Conference rooms are available for client meetings. Desk space is shared and available on a use-as-needed basis. There is no required in-office attendance.

Tech & Tools

Q: What tech stack do agents use?

A: Follow Up Boss CRM is the primary client management tool, included in the 0.25%. Skyslope handles transaction management, also included. CE compliance runs through the CE Shop partnership, included. Errors and omissions insurance, included. Agents are free to layer their own tools on top, niche CRMs, paid lead platforms, video production tools, and many do. The brokerage doesn't dictate which tools agents use beyond what's required for compliance and transaction tracking.

Q: How does transaction coordination work?

A: Realty HQ has a licensed TC available, paid separately from the 0.25%. Two tiers. Full-service: TC handles paperwork plus appointment scheduling for inspections, walk-throughs, and closing. Economical option: TC handles paperwork; the agent schedules appointments. Per-transaction pricing on both tiers, disclosed up front. Average time savings if you opt in: roughly four hours per transaction. Agents who prefer to coordinate their own transactions don't pay for TC.

Career Transition

Q: What's the license transfer process?

A: License transfers in Utah are handled through the Utah Division of Real Estate. Realty HQ provides the standard transfer paperwork, gets it signed and submitted, and coordinates with your current brokerage on the timing. From start to active license at Realty HQ is typically three to seven business days depending on the receiving and sending brokerages' responsiveness. The brokerage handles the administrative side; the agent doesn't need to chase forms.

Q: What does the first 30 days look like at Realty HQ?

A: Day one: license activation complete, FUB account ready, contact list imported, first conversation with Lesley about your business and goals, training calendar reviewed. Week one: introductions to the TC team, Tuesday training session, any pending pipeline deals continued under the new brokerage. Weeks two through four: continued integration, settling into the support cadence, first transactions running through Realty HQ's TC and broker oversight workflow.

Q: How available is Lesley?

A: Inbound messages get a 24-hour first response from the agent services team. They triage and route anything that needs broker judgment directly to Lesley, contract questions, ethics calls, tough negotiations. On those, Lesley's response is usually same-day during business hours, and the path to her is direct, not a ticketing system or filtered inbox. The setup is intentional: routine inbound gets fast response from the team, broker-judgment items get broker judgment fast.

Q: How is training structured?

A: Live Tuesday sessions taught by Utah agents who are actively producing. Topics rotate through contracts, negotiation, lead generation, market trends, and tax and accounting for real estate income. Sessions are recorded for asynchronous review. Topic requests are accepted. Continuing education compliance runs through CE Shop and is included. There are no pre-recorded corporate modules from a national franchise office and no mandatory motivational seminars.

Practical Logistics

Q: How do I apply, and what happens after I submit?

A: The application form is at /apply. Complete the form, submit, and you'll see a confirmation page. Within 24 hours, Lesley or someone from our agent services team responds, usually by phone. The first conversation is roughly 20 minutes with Lesley and covers your current production, what's prompting the conversation, and whether Realty HQ is a structural fit. If both parties agree to move forward, the license transfer paperwork goes out within a day.

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